Our Answers To Your Questions

I’m 9 and a half weeks pregnant and I am thinking of colouring my hair with your hair product, is it safe to?
Only a small amount of dye gets absorbed through the skin and so far there is no evidence to show that hair dye would harm a baby. To further reduce risk make sure that you wear gloves, leave the dye on for the minimum time, dye your hair in a well-ventilated room and rinse your hair thoroughly after colouring. Highlighting your hair also reduces risk further as you are only applying to strands of hair and the chemicals are only absorbed by your hair as opposed to your scalp. Remember that pregnancy can also make your hair react differently to colouring and it may become more or less absorbent.


I picked up a highlighting kit, how do I patch test, can I mix the lightening powder and developer before I need it i.e 24 hours in advance, Help!
The best way to do a patch test is to get a hair dye mixing bowl (you can buy these in Boots for around £1) and to mix a small amount (approximately 1ml) of the lightening power and the equivalent amount of the developer together, this way you are not mixing all of the lightening powder and developer. It’s as simple as that!


I have black hair but I like the colour Simply Bright Purple Passion, what do you suggest I do?
Unfortunately you cannot just apply the purple dye. As your hair is dark the first thing would be to bleach your hair. Apply the bleach to your hair starting from the back of your head, from the tip of your hair and working backwards to the scalp. Leave the bleach on for the amount of time recommended on the box, but not any longer. You will then need to re-bleach your hair but this is advised to be done 48 hours after the first bleaching. You can then apply the purple dye to your hair following the instructions on the box.


Can I foil my hair using normal dye?
It depends on your hair colour at the moment and what colour you want to highlight it with. If you have dark hair then it is unlikely it will work as it will not lighten the hair enough or you may risk turning your hair orange. To really highlight your hair you would need to bleach it. It is probably better to go to a professional or use a highlighting kit.


Can I use your medium brown hair colour on my black hair to cover my grey and will it lighten my black hair?
Yes, you can use a medium brown dye to cover grey hair as many dyes provide grey coverage. Using a different dye to your existing hair colour will result in a colour change so it is likely that the hair colour may lighten your hair.


Do I need to pre lighten my hair before I dye it blonde? I have dark brown dye on. I’m going to use no.1 extra light blonde.
Yes, seeing as you are going from almost one extreme to the other you will have to use a prelightener. I recommend using Salon Sensation Ultimate Blonde as this will make your hair an orange colour which is known as ‘brassing’ but don’t be alarmed its normal! It’s recommended that after this you use an intensive conditioner. Then you can bleach your hair. After you have done this make sure to use the intense conditioner again to ensure that you haven’t damaged your hair.


What is the best way to apply hair colour?

If you’re unsure of how to apply your hair colour, then you can download the hair colour instructions here. Each haircare range has a different application technique, so be sure to download the correct instructions to ensure the right results. You can also watch our step by step guide to applying cream hair colour.


Why do I need to do a patch test before I colour my hair?
We always recommend you do a patch test 48 hours before colouring your hair to help determine whether there is a possibility of an allergic reaction. This should be done even if you have dyed your hair before and even if you’ve had it done at a salon. Follow the instructions on the pack or take a look at our short film above on doing a patch test. If you experience any reaction during this time such as tingling, swelling of the face or irritation, then it’s best not to go ahead with the colouring and seek medical advice.


I am tempted to change my hair colour to red. How do I choose the right shade for me?
Vibrant reds are a big colour trend shade right now with lots of celebrities like actresses Emma Stone and January Jones and The Only Way is Essex star Amy Childs all transforming their locks into beautiful shades of red. The good thing is that red suits just about everyone, from pale skins through to darker shades. A warm skin tone will suit warmer reds with an orange red undertone such as brick red, terracotta red and chilli red. If you have a cooler skin tone, opt for reds with more of a violet red hue, burgundy or ruby red.

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